it organize and coordinate public events for the agency

it strives to promote or project the image of the agency in the best way possible

it provides interface between the media organizations and the agency

it ensures effective communication and understanding between individuals, organizations or communities and the agency.

It informs members of the public on the activities of the agency

it increases internal cohesion of the agency, through the assimilation of information throughout the agency.

It mobilizes support for the agency especially from member of public to achieve its set objectives